Posted by admin | Posted in Black Friday, Black Friday Ads, Black Friday Deals | Posted on 24-06-2012
Black Friday shoppers fall along the entire tech spectrum. I have memories of helping my grandmother do simple things on the computer when she couldn’t figure it out on her own. I remember feeling how computer savvy I felt in comparison, and couldn’t help but think she was a little behind the times. Oh, how the tables have turned since then.
Black Friday has become the biggest shopping day of the year. Businesses advertise constantly in hopes of getting consumers to come to their stores to shop on Black Friday. These tactics, more than ever before, include using social media to advertise big sales. According to Hubspot Blog, an inbound internet marketing blog, new technology and social media sites are where it’s at. Large percentages of retailers use Facebook and Twitter to advertise to their customers. 60 million consumers will use mobile devices to either shop or search for sales before and during shopping. People are using Groupon to find even better deals.
This is where I am woefully (but contentedly) behind the times. Believe it or not, I do not have a Facebook account. I’ve only seen the actual site twice (scandalous, I know). Nor am I on Twitter. I’ve never sent a tweet or received one. Now and again, I still ask my husband to help me understand what a tweet is and the purpose of it. I haven’t signed up for Groupon or Pinterest either.
Technologically, I’m a little behind the times too. I do have a computer, the internet, and a cell phone. It’s no smart phone, though – it’s no iphone, Android, or Blackberry. In fact, just a little over a year ago, I upgraded from one of those extinct “dinosaurs” called a Razr Phone to a phone that has texting capabilities that don’t drive a person crazy. Until just over a year ago, I didn’t even send text messages much at all. But my current cell phone doesn’t even connect to the internet.
So, for my Black Friday deal searching and shopping, I go the old-fashioned route of browsing the internet from my big PC at home and peruse newspaper ads, just like my grandmother would do if she were still around.